CEOs & executive committees
Making big calls on strategy, M&A and financial milestones, with a business to lead, a reputation to protect and people to bring along.
When more is asked of your reputation, relationships and leaders.
Strategic communications advice, hands-on leadership and coaching from Amy Shields.
I help organisations build their reputation, communicate through change and get the best from their leaders and teams. I bring 20 years’ experience in senior corporate roles, with practical support shaped by what you need.
Let’s talk
A good strategy is only part of the story.
Whether you’re growing a business, changing direction or facing a difficult decision, what you say and how you lead are crucial to success.
That matters more than ever when news travels fast, AI influences opinions and trust takes time to earn.
Leaders need to believe in the direction, communicate it credibly and help people understand what it means for them. Teams need the trust and confidence to deliver. And businesses need the relationships and reputation that earn support, open doors and stand up under pressure.
It takes experience, judgement and an instinct for people and business. That’s where I can help.
I bring together strategic communications advice and coaching to build trust, protect reputations, navigate complex situations and help leaders grow and teams perform.
Sometimes that means getting the story right. Sometimes it means helping people work better together. Often, it means both.
“Amy is someone I trust enormously. She brings intelligence, discretion, pragmatism and a wonderfully calm confidence to everything she does.”
An experienced adviser alongside you.
I’m Amy Shields. I have 20 years’ experience in senior corporate affairs roles at Compass Group, IHG Hotels & Resorts, Currys and the John Lewis Partnership, following an earlier career as a business journalist.
I’ve advised organisations and their leaders through growth, acquisitions, transformation and crises, seeing first-hand how great communications and leadership turn decisions into results.
I’ve also built and led teams, coaching people to grow in confidence and work better together. Combined with my training as a leadership and team coach, that’s given me a practical understanding of the pressures leaders face.
Today, I bring that big-business experience, an independent perspective, calm advice and practical support to organisations of all sizes and at different stages.
Whether you’re a founder building your reputation, a growing business facing new challenges or an established organisation navigating complex change, I offer a sounding board for the big calls, fresh eyes on your communications and help getting the best from your leaders and teams.
More about meWho I work with
Founders & growing businesses
Building something bigger than they first imagined, with a story to tell, a reputation to establish and new expectations to manage.
Communications leaders
Juggling priorities, needing an experienced sounding board and extra support when the stakes are high, or preparing for the top job.
Leadership teams
Bringing different perspectives to the table and wanting to work more effectively together to turn shared ambitions into results.
People & Transformation teams
Navigating transformation, helping colleagues through change, developing future leaders or bringing a newly formed leadership team together.
How I help
Build
Reputation and relationships
Develop your story, build relationships and communications capability, and prepare for when your reputation may be tested.
Navigate
Change and defining moments
Communicate through change, bring people with you and get hands-on communications leadership when you need it.
Perform
Leaders and teams
Grow as leaders, strengthen working relationships and help teams perform at their best.
See beyond the now. Get the story right. Get people behind it.
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See beyond the now.
Gain a fresh perspective on your business and its future, with a clearer view of opportunities, the risks around the corner and the potential in your leaders and teams.
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Get the story right.
Know where you’re going, why it matters and what you stand for. Define a compelling, credible story for your business or your growth as a leader.
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Get people behind it.
Bring leaders and teams into the conversation, building understanding, trust and commitment so that plans become action and ambitions become results.
What clients say
Amy is an exceptional communications professional, combining sound strategic judgement with an instinctive understanding of what is needed and when. What I valued most was how effortless she made working together. She quickly understood the objectives, anticipated potential challenges and simply got on with delivering.
We needed to raise £450,000 to complete an acquisition, with an innovative plan and no marketing budget. Amy led the campaign from the front: she shaped the story, got the whole team pulling in the same direction and handled the media interest with real skill.
Working with Amy helped improve our team’s communication and performance. Amy is wonderful at drawing everyone out so the whole team feels confident and safe to contribute and tackle difficult conversations constructively. Having Amy as your team coach is like having a compassionate yet no-nonsense best friend in your corner, who helps you be the best you, and believe it.
Let’s talk.
If you’re facing a challenge, considering a new direction or looking for a fresh perspective, let’s talk about how I can help.
Get in touch